In 2014 Initiative took on a new inspiring design. A design that makes our product range perfect for any office. It’s professional in the boardroom, classy in the reception area, stylish in the home office, smart and coordinated for working on the move.

We’ve named the Initiative blue used on packaging ‘Inspiration Blue’ and according to research it’s a colour that is both productive and motivating!

The quality, value and performance of Initiative products is already proven. We want our customers to have a brand that they are proud to use anywhere and a worthy facilitator of the inspiring work our customers do. Imagine a ream of paper. What will it be used for? The proposal that wins a major new account? The draft of a bestselling novel? A contract of employment setting a young person off on the first rung of their career? You probably don’t stop to consider it, but your business does inspiring things every day!